Alison M. Dyer

Luchador Hot Sauce

When tasked with creating a line of hot sauces, I looked towards Mexico's rich cultural history to draw inspiration. I was heavily inspired by the letterpress posters used to advertise lucha libre matches, which I felt perfectly captured the strength, power and punch of this product. Every hot sauce has its own luchador persona, El Toro, La Cobra, and El Diablo, each more powerful — and spicier — than the next, that challenge your mouth (tu boca) to a fight to the finish.

This design was featured on Packaging of the World on February 12th, 2017. View the feature here.

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