Alison M. Dyer
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MTV Classic

MTV Classic was launched with the intent of appealing to the nostalgia-driven millennial generation with 90's era MTV programming, but lacked the vintage visual language necessary to draw that audience. In this concept rebrand I sought to create a solution to this problem through revisiting the look of MTV Classic and pulling from 90's era visuals and references to create imagery that evoked the nostalgia necessary to draw a millennial audience to the channel.

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